October 2007

In This Issue

	Breast Cancer Month
	What's Instore
	Care Packages
	Newsworthy Notes

Customer Appreciation Days in October!

Save the PST/ GST when you shop on the following days:
	Bayview: October 10-11
	Avenue Road: October 17-18
	Unionville: October 24-25
	Richview: after new store opening*
*Our Richview store will be moving mid-October to the east side of the plaza. Make sure you drop by to check out our updated new location. To celebrate, we will offer Customer Appreciation Days at this location from the date it re-opens until the end of the month.

Underworld Factoid

Give a Lift Get a Lift Event

New Addition to the Linea Intima Family

In Our Next Issue

	100th anniversary of the Bra
	Party lingerie with the WOW factor
	Perfect to Pack: Lingerie ideas for winter getaways

Happy October!  Every year at this time our attention turns to Breast Cancer.  The latest news about the fight against this disease is very encouraging, which is indeed 'happy'.  It was recently reported that breast cancer deaths have declined across all age categories since at least the mid-1990s.  Having said that, it is the most common cancer among Canadian women.  Read on to see how Linea Intima is committed to this important cause.  With your help we can make a difference.

BREAST CANCER MONTH

IT'S OCTOBER...THINK PINK!

For the entire month we are thinking pink (not that we don't all year...as we should) and encouraging you to as well!  For every bra you purchase in October, we'll donate $1.00 to The Breast Cancer Society of Canada, a wonderful organization that funds vital research and works to increase awareness about this disease.  To learn more about the BCSC, please log onto www.bcsc.ca.  It's a great reason to buy a new bra!

GET ACQUAINTED WITH YOUR BREASTS

Use the month of October as a marker in the calendar to remind yourself about the importance of breast self-examination.  Although opinion has recently shifted and it's been reported that monthly self-exams are not a foolproof way to detect cancer, it's still considered important for women to look at and feel their breasts regularly in order to detect any changes in them.  "There is no right way or wrong way, just be familiar with your breast tissue," says Heather Logan, director of cancer control policy and information at the Canadian Cancer Society.  Our Newsletter last year talked about self-exams and I was pleased and overwhelmed to hear from 2 customers who personally contacted me to say thank you.  Because of the reminder, they had detected lumps and were successfully treated.  One of them was a 34 year old...remember, young women are afflicted too.  A third contacted me to say she'd prompted her mother to examine herself and she found a lump and under went a successful mastectomy.

MASTECTOMY SERVICE UPDATE

Improvements in prostheses make a world of difference.
I honestly feel that fitting women for a prosthesis is an art form and this is probably the most rewarding service we provide.  I think we really help to make a difference in people's lives, which gives us such great satisfaction.  The key to a good mastectomy fitting is a good bra-fitting.  Each person's situation is different, requiring an expert evaluation and often some creativity in the solution!  And not everyone's procedure is straightforward; for instance, the woman who had a radical mastectomy on one side and a lumpectomy on the other.  She needed two different prostheses to attain the proper fit and balance.  Thankfully there is such diversity in the products available now, that it allows us to fine-tune and individually customize to each person's special requirements.  Today there are products to fit left, right, symmetrical, asymmetrical plus different shapes and weights to help us achieve optimal results.  It's these type of comments that keep us working hard to help...
"I forgot they weren’t mine when I ran for the bus!"
"I felt whole again!"
"I feel guilty that I can actually feel this good!"

WHAT'S INSTORE

DREAM OF THE BEST

You'll want to check out our newest sleepwear collection by P.jamas.  Super-soft Peruvian pima cotton (think Egyptian quality!) features a luxe thread-count in both woven and knit fabrics.  Dreamy pastel colours add a girly touch to classic tailoring for both PJs and robes.  Sleeveless top/PJ shorts, $79, Short-sleeve top/PJ pants, $92, both in sizes P-XL. Robe, $125, in sizes S-XL.

PERFECT TRAVEL COMPANIONS

When it's time to think winter getaway you'll love our new OnGossamer 'South Beach inspired' sleepwear and daywear.  The newest addition to the Carole Hochman Company, this trendy collection features contemporary mesh, cotton and microfibre fabrics.  Simplify packing with these multi-tasking performers.  Camis work as layering pieces under your tops or are perfect for the beach and the sleepwear doubles as beachwear!
Mesh panties are a collection favourite, in sizes S-XL, $29.  Daywear and sleepwear in sizes S-XL.

NEW BRA STYLES FOR FALL

Empreinte Lilly Rose in ivory   Empreinte Mélyne in orchid

Simone Pérèle Paris Marquises in navy   Prima Donna Sambal   Prima Donna Corfu

CARE PACKAGES

Here are 2 great new ways to take special care of your special bras.

The Bra-wash bag is a soft mesh cylinder with wire ends that saves your lace and underwire bras from tangling (if you must insist on washing them in the machine!).  $10.

The Bra Travel Bag is a hard-sided, bra-shaped container that safely transports your molded bras inside your suitcase.  No more scrunched and dented cups when you arrive at your destination!  $54.

NEWSWORTHY NOTES

Last month Linea Intima was featured on CBC's Living in Toronto, in a segment about 'Lingerie Tips for Guys'.  Incase you missied it, we have posted a link to the segment on our website.

TIFF CELEB NEWS

Linea Intima on the Red Carpet at the Toronto International Film Festival!
All of Toronto was abuzz last month during the annual Toronto International Film Festival and Linea Intima was right there on the red carpet!  Ok...well...not us personally, but one of our bras attended the premiere of This Beautiful City, worn by the gorgeous Canadian actress Kristen Booth.  We got the 911 call from her publicist the morning of the event and bee-lined it to the Tastemakers Lounge at the Intercontinental Hotel (celeb central during TIFF), for a personal bra-fitting with her.  Here's how amazing she looked in a Greta Constantine dress with our Nicol by Piege black/nude lace push-up bra playing a supporting role!

One x One Fundraising Gala Swag Bag

Linea Intima merchandise was included in the swag bag delivered to the hotel suites of celebs attending this gala fundraiser, which has become a cornerstone event during TIFF.  The likes of Jennifer Garner, Petra Nemacova and Duchess Sarah Ferguson, received gift bags which included a pair of Hanky Panky panties and a personal note from yours truly!

Until next month!

Liliana