In this Issue

	What's Instore
	Sizzling Summer Savings
	Newsworthy Notes

Upcoming Events

Chantelle Week
	July 3-8   Bayview
	July 9-15 Unionville
Click here to find out more information.
Summer Sales
	July 11-15  Bayview Sidewalk Sale
	July 16-31 All Stores

Hello again, it's been awhile.  (I know I said that in my last Newsletter!)  Between opening a fourth location on the quaint Main Street of Unionville in 2006 and traveling the world to source the best lingerie for my now four Linea Intima locations, I've been hard-pressed to keep all the balls in the air.  Because there is always so much going on and news to share, I have moved the Newsletter to the top of my priority list and allowed time in my schedule to write to you on a regular monthly basis, beginning with this July issue.

Happy Canada Day, and as always, I'm looking forward to hearing from you,

Liliana

WHAT'S INSTORE

A BRA PHENOMENON

New from Simone Pérèle Paris, the Andora.  This unique molded cup bra is truly a phenomenon, we can't keep it in stock!  I have never seen such an incredible reaction from our customers as we have seen from the Andora bra.  Every woman who tries it on is amazed how it feels like she's wearing nothing at all.  The unique semi-demi cup design features Spacer 3D, an innovative and lightweight contouring fabric.  This bra embellishes the cleavage of women with generous curves without increasing the volume of their breasts.  It combines comfort, support and shaping with feminine style. What could be better?  Available in white, nude, black and brown, sizes 32B-40G, $129.

MOST DESIRABLE BRA - MORE DESIRABLE

Prima Donna's T-shirt Satin bra, style 1330 became even more enticing with a new lower price.  So it has great fit and comfort and now it retails for $98.00.  And it also has a new sister - style 1336 ( for cup D to E ) and style 1337 ( for cup F and G ) - molded bra that feels like a feather and gives good support and smoothness.
And also new colour for Menton style 1563 - now available also in Cognac and in a new plunging style!
As always, Prima Donna is irresistible!

BEST SUPPORTING ROLE

Britain's Panache label gets votes for its sexy price-conscious bras that also give great support.  Lacey designs (that are not cut too high on the sides) in soft neutral colours, truly separate the sisters!  Available in D-H cups, $89.

SLEEP ON IT

Linea Intima is one of the few independent retailers in Toronto to carry US fashion icon Vera Wang's sleepwear.  Indicative of her fashion designs; simple, feminine styling is evident in her sweet chemises with unfinished ruffled edges and demure accents.  If you appreciate designer styling, you'll want to check out this Collection.  Available in classic neutrals, sizes XS-L, approximately $89.

SIZZLING SUMMER SAVINGS

Everyone loves a sale and summer is the best time to save money on the lingerie you've had your eye on over the past few months.  Splurge on that 'little something' and indulge your inner diva!  Mark these dates in your calendar... July 11th-15th, Bayview Village Sidewalk Sale and July 16th-31st, Summer Sale at all locations.  Save 30-70% on selected merchandise.  See you there!

NEWSWORTHY NOTES

I am so pleased to tell you that the media continues to love and support us.  The past number of months have proven very 'newsworthy', hence the name of this new regular column in our Newsletter.

National Post Retail Therapy, January 6, 2007

We are still basking in the glow of the most incredible feature story we've received to date. Style writer Nathalie Atkinson's story 'Titillating True Tales' profiled me, our merchandise, plus highlighted the benefits of a professional bra-fitting and demonstrated that even celebrities such as First Lady Laura Bush fall victim to the neglect of properly fitted undergarments...shame on her stylist!  If you didn't see the story, check out the link on our website.

Canada.com, May 2007

This spring we were featured nationally, online in A Shopper's Diary style column.  The story, 'Bra Intervention', paired L.I. with prestige car service Rosedale Livery and the swanky Cosmopolitan Hotel to pamper a lucky St. Catherines woman with a luxury day in Toronto, beginning with a 'luxe lingerie experience' including a professional bra-fitting with yours truly! Log on to read the entire story on our website.

Toronto Life 2007 Shopping Guide

Pick up this handy magazine-format guide to the best shopping in the city.  Make sure to read the 'Underwear' section on page 36 for our Linea Intima profile which hails us as the bra-fitting experts and highlights our designer selection including Betsey Johnson and Vera Wang.  "According to Liliana Mann 90% of women wear the wrong size bra and when outfitted with properly sized underthings are amazed by the difference in their silhouette".