August 2007

In This Issue

	What's Instore
	Linea Intima Bra Club Card
	Newsworthy Notes

Upcoming Events

LAST CALL SALE - not to be missed
	August 7-16 Avenue store only additional 20% off on already discounted merchandise

Just In

from Empreinte:  Thalia group in new col. Havana Chiara group in new col. Praline

In Our Next Issue

	Green/Enviro friendly fabrics
	New fashion trends

As usual the summer is flying by and before you know it, the Fall season will be upon us, with everything that it entails; from updating your wardrobe, to back-to-school shopping excursions and the return of a routine schedule.

With that in mind, read on for some great ideas to help you transition from the lazy hazy days of summer and into the hustle and bustle of the autumn months ahead.

WHAT'S INSTORE

WARNING: HEAT WAVE CONTINUES

Steamy summer nights can last right into September and at different times in our lives, we all experience 'personal heat waves' (you know what I mean!).  In either case when the temperature soars, the right sleepwear can be a lifesaver.  Surround yourself in cool, dry comfort to combat the heat.  NiteSweatz luxe sleepwear collection is designed with a unique blend of fabrics treated with the Intera® moisture transfer system that works like magic to wick moisture away from your body.  Chemise, Nightgown and PJ styles available in fashion colours, sizes S-XL, from $109.  Or slip into an airy cotton batiste nightgown from American designer, Eileen West.  Available in sizes S-XL, from $79.  A good night's rest is the best way to begin each day.

SHAPE UP

(This one's too good to be true!)
The beginning of a new season is the perfect time for a bra-fitting.  One too many barbequed burgers or ice cream cones over the summer means weight gain can sneak up on you!  A new, properly fitted bra is just the quick-fix you need to camouflage those few extra pounds.  You'll be surprised how the right bra will enhance your figure and make you look like you’ve lost weight... even when you haven't.  It can't get much easier than that!  Call to book an appointment or drop by one of our four locations.  Let us introduce you to a new 'breast friend' for Fall.

WORKIN' IT OUT

And speaking of losing weight.  If your regular workout routine took a summer vacation and you're thinking it's time to get back on track, then you’ll want to make sure you have the proper bra for the job.  German-designed, Anita, style #5521, fits the bill.  Lightweight microfibre is fast and easy to wash 'n dry.  Cushioned shoulder straps increase the comfort quotient, plus it's styled to look like an athletic top.  Available in sizes, 32B-42G, white or black, $92.

BACK-TO-SCHOOL BRA-FITTINGS

Introduce your daughter to the benefits of an expert bra-fitting.  It's an important habit for her to develop and will not only help boost her self-esteem but will also give her confidence as her body changes and matures.  Young girls can be very shy and embarrassed as they develop and at Linea Intima we go out of our way to give them their privacy and to help them feel comfortable.  A positive first experience helps create a healthy attitude towards their bodies that will last a life time.

She'll love to check out trendy brands such as Brazilian InJoy's Liz line of soft microfibre intimates.  Youthfully styled to naturally enhance a young woman's body and moderately priced, Liz is designed to meet the challenges of growing up.  Special stain-resistant microfibre panties (a result of youth focus groups), inspire confidence for 'that time of the month'.  Full Brief available in white, black and nude, sizes S-XL, $21.  Lightly padded bras with breathable cups, available in white or black, sizes 32A-36B, priced under $50.

Passionata by Chantelle translates the brand's reputation for support and fit into youthful styling.  Fashionable colours mirror seasonal trends. Bra sizes 32A-36D, from $65.  Panties available in Thong, Brief and Boxer styles, sizes S-XL, $29-$34.

LINEA INTIMA BRA CLUB CARD

MEMBERSHIP HAS ITS PRIVILEGES

(As the saying goes!)
Did you know that Linea Intima is the only lingerie specialty store to offer a rewards program?  If you don't have a Bra Club Card, then run don't walk, to your nearest Linea Intima location and sign up today.  Here's how it works … With the purchase of 10 regular-price Bras, receive 1 FREE Bra (equal to the averaged-price of your previous 10), plus 25% off the matching panty.  Enjoy the benefits of buying beautiful lingerie with an added bonus.  Your body will thank you!

NEWSWORTHY NOTES

OUR RADIO PROMO HEATS UP THE AIRWAVES

If you listened to 98.1CHFI or 680News in early July, you may have heard our Linea Intima bra-fitting radio ad.  We know many of you did because the calls and rave reviews that resulted from this radio spot were amazing!  Thanks to all of you who took the time to call, email or those who dropped by our stores with your comments, even the guys loved it!

We really appreciate it when you let us know when we do something that you like, so please keep in touch.

GLOBE & MAIL, JULY 30, 2007

Globe Life section - Work Couture: Don't Be the Office Boob.  Writer Amy Verner explains the right choices to make when selecting undergarments for the office.  I was one of two industry experts quoted, including my featured quote on the front page of the section, "I don't think you want your bosses to notice your boobs; I think you want your bosses to notice your brain"!

Until next month...

Liliana