August 2009

In This Issue

	Reader Reward
	What’s Instore
	Fall Lingerie Trends
	Newsworthy Notes

In Our Next Issue

	Shape Event Winners
	Dreamy New Sleepwear
	Gorgeous Holiday Gifts

LINGERIE TREND REPORT: FALL/BACK-TO-SCHOOL Issue

I always look forward to cooler fall days and the opportunity to update my wardrobe with the latest seasonal fashions, which of course includes the latest lingerie trends as well! Those of you preparing for back-to-school, remember that a bra-fitting for your daughter should factor into your plans and is the best way for her to naturally include this important personal element into her wardrobe. Make it a fun day out together and book a bra-fitting for each of you!

READER REWARD

From now until the end of September, bring your daughter in for a bra-fitting. While you spend some quality time with her, shopping for lingerie, you’ll both receive 50% off the matching panty to the new bra you each purchase. Click here and print the Reader Reward coupon to receive this special offer. (Limit one per customer)

WHAT’S INSTORE

The latest lingerie for back-to-class!

Seamless Tshirt bras should be a staple in every teen’s wardrobe. Wacoal’s figure-enhancing styles are perfect under body-conscious fabrics, and provide just the right combination of moderate coverage and fashionability.

Wacoal Petites seamless lace-up bra with foam cups and removable pads. Available in black and nude, sizes 32-36, A-B, $75.
Femme Fatale seamless, underwire plunge bra with push-up pads. Available in black and toast, sizes 32-36, B-DD, $119.
High Polish microfiber, foam-lined underwire contour bra. Available in black and nude, sizes 32-36, B-DD, $85.

Affordable and Must-Have!

California brand Claire Pettibone’s hallmark lacey-sport loungewear is the launchpad of its new ‘Butterfly’ intimates collection. A fresh, young look riffs on a groovy west coast vibe, featuring lace styling, tie-dye and psychedelic patterns.

Kaleidoscope stretch, mesh lace, low-rise thong, sets a sexy new standard for contemporary fit and comfort. Available in sizes S/M or M/L, $29. The collection also includes a regular rise thong, hipster and camisole.
No one does lingerie better than the French. Huit combines today's trends and colours with a hint of the glamorous past. Feminine Swiss dot tulle, French Leavers lace, satin bows, and sexy tangas, highlight the 30 year old brand, noted for its comfort and fit.
Numero collection. Prim, flat bows accent the back of a café, woven crepe and stretch, Leavers lace, padded bra and panty. Bra available in sizes 32-36, A-D, $99. Thong (not shown) S-L, $55.

FALL LINGERIE TRENDS

Strong, sexy styles with a flare and flavour create an “I’ve gotta have it” moment.

Colour is the feature factor of the upcoming season. Purple and Red will be the standout shades. Every incarnation of Grey will be the news in neutrals, and all shades look newest, accented with yellow. Teal will be an unexpected star. Watch for the continuing impact of ombré effects and multiple shades of one colour. Black and taupe provide a backdrop to colourful accents.

Chantelle Icone rouge balconette bra with embroidered tattoo-effect lace provides alluring uplift and décolleté. Also available in navy, sizes 32-38, B-E, $119. Matching thong, S-L, $59.

Expensive but Incredible!

Iconic industry brands such as Prima Donna and Marie Jo, offer stunning new bra styles with matching panties that are the perfect marriage of intense colour, creative design and sumptuous fabrication.

Prima Donna Shangri-La purple demi-cup bra is enhanced with lush, leaf and floral embroidery. Also available in red, sizes 32-40, D-F, $193. Matching thong, S-XL, $94.
Marie Jo Amalia microfibre and tri-colour lace overlay, moulded bra looks stylish in a chic combo of rich chocolate and purple. Also available in black/blush, sizes 32-38, A-D, $160. Matching thong, S-XL, $85.

Keep an eye on perennial favourite, LeJaby. The brand is enjoying a resurgence, marked by a return to its roots - feminine, French styling.

Alchimie striking harlequin design, pairs luxe guipure braid and pleated tulle in a sophisticated black/nude moulded, demi-cup underwire bra, thong and merry widow corset. Bra available in sizes 32-36, B-D, $145. Corset, S or M, $290. Thong, M, $89.

NEWSWORTHY NOTES

Canadian Living – July issue, ‘Trend Watch: Bras’, sports bra Marie Jo Intense supplied by Linea Intima.

Morning Live/Global and CH – July 24, I highlighted the latest intimates that help shape your look under body-conscious summer fashions and pointed out which celebs were getting it right and which ones weren’t! One lucky viewer won a “Get in Shape this Summer” lingerie experience including bra-fitting and $250 to spend on the perfect summer bra, panty or shaper.

Our ‘Get in Shape This Summer’ event and contest was a big hit in July! The lucky winners will be featured in our next newsletter and on our website. Thanks to everyone who dropped by to enter the contest and to discover how to get in shape with the right lingerie. Don’t worry if you missed it, plans are underway for an encore event and contest next year!

Until next time!

Liliana