April 2009

In This Issue

	Reader Reward
	Support: May is Breast Cancer Awareness Month
	Uplifting: Spring Cleaning Supports Others
	What’s Instore
	Newsworthy Notes
	Company Expansion
	Happy Mother's Day!

In Our Next Issue

	Back To School
	Fall Trends

GET IN THE SPIRIT: SPRING/SUMMER Issue

I love Spring. It’s the perfect time to channel positive energy and spread a little sunshine with some retail therapy. Tell your husband what I tell mine, “I’m helping the economy!” Think of the impact we can have (not to mention the fun) if together, we get out there and go shopping for something bright and colourful. We’ll feel good, look gorgeous and have the satisfaction of helping to revitalize the economy one bra at a time! Read on for some other inspirational ways to support others, uplift spirits and enjoy the season’s colourful new lingerie.

READER REWARD

From now until May 30th, introduce a friend to our stores. While you spend some quality time together shopping for lingerie, you’ll both enjoy the benefits of no GST/PST on your purchases that day. Click here to print the Reader Reward coupon to receive this special offer.

In the spirit of giving, this is also the time of year to reach out and help others through two of our favourite seasonal initiatives.

Support: May is Breast Cancer Awareness Month

We are conscious of this important cause year round, but twice a year focus our efforts to raise funds in support of The Breast Cancer Society of Canada. For every bra you purchase in May, we’ll donate $1.00 to this great organization that funds vital research and works to increase awareness. Pair your annual bra-fitting and the purchase of a new bra to support both your girls and others, through the BCSC. www.bcsc.ca

Uplifting: Spring Cleaning Supports Others

Our Get a Lift Give A Lift program helps you, help others. Your figure gets a lift when you purchase a gorgeous new bra and you lift someone’s spirit when you donate your old one. Bring your laundered, gently used bras into any Linea Intima location to receive $5 off the purchase of a new bra. We’ll donate your old ones to a local women’s shelter.

WHAT’S INSTORE

Colourful: Bright and Breezy Summer Style

A sunny charm infuses the newest seasonal intimates with a playful retro vibe. Fun, flirty shades of lime, fuchsia, yellow and blue in styles that playback beach party antics will give you and your wardrobe a much needed lift. Hot house florals in bold shades give glam beachwear an element of elegance this summer.

To hot to handle. Simone Pérèle ‘Arty’ fuchsmia satin and guipure lace, padded demi-cup bra. Available in sizes 32-36, A-E, $155. ( available also in gold and black )
Girlish glamour that’s fresh and feminine. New NK Romance mesh tulle, babydoll with gingham heart appliqué and matching gingham thong. Available in yellow and pink, sizes S-L, $54.
Vintage vibe with modern appeal. Classic Lili Pulitzer ‘south beach’ style in a breezy, butterfly floral printed, cotton shift. Available in sizes S-L, $119.
Strong, shapely and stunning! Maryan Mehlhorn ‘Almena’ elegant, plunge-front maillot features figure-enhancing padded cups, full lining and shirred empire accent. Available in sizes 8 & 10, B cup, $239.

NEWSWORTHY NOTES

Linea Intima has received amazing media coverage through February/March. Valentine’s Day stories highlight Linea Intima products and my gift giving tips. Additional recent coverage highlights the Avenue Road store and I am described as the “sage of supportive undergarments” in one of many bra-related interviews.

• National Post – February 7, ‘Retail Therapy Must Have Lingerie Gifts’.
• Toronto Sun/London Free Press – February 8/10, ‘Sweet Dreams Lingerie You’ll Both Love’.
• StyleHouse.com/blog – February 10, ‘Location of the Week’, Avenue Road store profile.
• Toronto Star – February 11, ‘Presents with Heart’, select Toronto tastemakers recommend a modern romantic gift. I recommend Pleasure State’s bra and panty.
• CBC/StevenandChris – February 20, ‘Caring for Delicates’, I demonstrate how to care for your lingerie with co-host, Chris Hydeman.
• Town Crier/North Toronto edition – March, ‘Uplifting Advice from a Bosom Bud’, writer Kelly Gadzala experiences the benefits of an expert bra-fitting with me at the Avenue Road store.
• Globe & Mail – March 16, ‘9 to 5 Lingerie’, style writer, Amy Verner, describes me as the “sage of supportive undergarments” as I share my insight about the best bra styles to wear for different kinds of jobs.

Company Expansion

I am also thrilled to share the good news about the birth of my second granddaughter (and another future bra wearer!) Rachael Michelle, born March 9th, at 10:05 AM, weighing 5lbs. 15 oz.

Keep me in the loop! Please share your positive, life-enhancing stories and ideas. I look forward to hearing from you.

Happy Mother’s Day!

Celebrate your Mother with something special on May 10th.

Until next time!

Liliana