February 2009

In This Issue

	Reader Reward
	What’s Instore
	Economic Bra Barometer
	Newsworthy Notes

In Our Next Issue

	Mother’s Day Gift Ideas
	Summer Lingerie Trends
	Bathing Suits

Valentine’s Day & Spring Trend Issue

Happy 2009! I hope you are enjoying the New Year so far and are keeping warm during another Canadian winter.  Thank goodness, during the cold, dark days of February, we can look forward to sizzling, hot new lingerie to heat up Valentine’s Day celebrations. Not far behind will be the first signs of Spring, so we’ve compiled tantalizing highlights of new lingerie trends for the coming season.  And, since the economy is on everyone’s mind, we’ll introduce you to the economic bra barometer!

READER REWARD

Get set for Spring in style.  Click here to print the Reader Reward coupon and bring it into one of our five locations to receive 25% off any panty purchased with the matching bra.  Offer valid until March 25th.

WHAT’S INSTORE

Heart Throbbing Lingerie for Valentine’s Day

Count on colourful intimates to get hearts racing.  Here are Cupid-friendly tips for gift giving and highlights of our luscious lineup of lingerie gift ideas.

Tip #1 for Givers.  Be snoopy.  Figure out what size the love-of-your-life wears and what her colour and style preferences are.  Then, choose what she will like rather than something you’d like.  If budget permits, buy your choice too and give her both!

Tips #2 for Receivers.  Be gracious.  Appreciate the spirit in which the gift was given and always acknowledge your appreciation (even if you don’t love it).  A thank you will encourage the giver to try again.  Only return a gift if you absolutely must.

The Purrrfect Choice
You can’t go wrong with Hanky Panky animal print heart shaped gift boxes which hold two pair of panties.  Available in Hot and Heavy combo, 1 pair of red and 1 pair of shocking pink ‘original’ lace thongs, one size (4-14), $45.  Love Me Tender combo, one pair of violet purple and one pair of candy-heart pink print low rise thongs, one size (0-12), $45.

Romantic Red
Shades ranging from rich scarlet to flame, heat up elegant bras and panties.  Empreinte Thalia Collection rouge sculptured lace bra.  Available in sizes 32-38 D-F, $172.  Matching bikini panty and thong, available in sizes S-L, $89.

Heart Breaker
P.J. Salvage pink, heart print, cotton/modal sleepwear will win her over with its comfy fashionability.  Available in sizes S-XL, nightshirt, $69, PJs, $89 and $109.

Lingerie Must-Haves for Spring’s Fashion Trends

Trend ~ Transparency
Nude is an important spring fashion colour and happens to be the perfect lingerie choice under the season’s new transparent styles.  Choose a shade that’s close to your skintone or a shade darker.  Light pink can also work.  Try It Tip – Empreinte Melodie Collection #3886, molded bra.  Available in black/nude & nude/lilac (pictured).  Sizes 32-38 E-F, $174.

Trend ~ Asymmetry
Sultry one-shoulder tops and dresses ruled the runways and require a multi-way bra or a good strapless style with optional straps.  Try It Tip - Marie Jo Avero, #010-0416, multi-way bra.  Available in geisha (pictured/available in May), black, cognac, iron grey, white, red.  Sizes 30-40 A-E, $131.

Trend ~ Hour Glass Silhouette
Shapely skirts, knits and dresses with a retro vibe, top shopping lists for the coming season.  Bold belts accent waists, adding a figure-flattering element.  Womanly fashions call for the support and lift of a good bra to help accentuate the waist and enhance this body-conscious silhouette.  Try It Tip - Prima Donna Madison, # 016-2120 (C-E) & #016-2121 (F-H).  Available in cafe (pictured) black, natural, scarlet.  Sizes 32-44, $122 (C-E), $130 (F-H).

Shapers also play an important supporting role, comfortably taming tummies and smoothing thighs seamlessly, without bulges or spill-over.  Contour panties give bum-enhancing lift and support, bringing up the rear in style! Try It Tip - Wacoal Long Leg Shaper # 80565.  Available in black, toast.  Sizes M-XL, $74.  Forever New Hidden Assets Contour Panty.  Available in nude.  Sizes S-XL, $26.

ECONOMIC BRA BAROMETER

When times are tough, you can bank on a good bra!

The Lipstick Index equates the increase in sales of lipstick to economic slowdowns. But, did you know that the Bra Barometer is another likely indicator? Lingerie is an affordable luxury that women splurge on for themselves when finances are tight, and a quality bra is one of the best investments women can make for themselves, and for their wardrobes.  Worth its weight in premium lace and underwire, a well constructed bra that’s carefully cared for, lasts longer than its less expensive counterpart.

Here’s how investing in an expertly-fitted bra pays big dividends.

• It has a marked impact on how you look and feel, both inside and out.
• A new bra can lift your spirits (not to mention your girls).
• When your breasts are properly supported, you feel better physically and have more energy.
• You’ll stand taller and straighter, which will affect a positive attitude.
• When you can’t afford new clothes, a bra will give your wardrobe an instant update.
• It’s the fastest way to appear like you’ve lost ten pounds.

NEWSWORTHY NOTES

London Business magazine, November 2008, ‘Under Achiever’, Linea Intima profile highlights our new London store and services, including expert bra-fitting and mastectomy fitting.

London Free Press, November 27, ‘Holiday Shopping – Under Cover’, features Linea Intima underpinnings to make your revealing holiday outfit look great and fit perfectly.  (Read the article)

Town Crier and Vaughan Today, December, ‘Holiday Gift Guide – Expert Tips on Buying Lingerie’ I share helpful tips about lingerie gift giving.

LipstickLifestyle.com, December, ‘Holiday Lingerie’ features our Chantelle Caprice demi-cup bra/panty.

Rogers DayTime York, December 10, I chat with DayTime hosts to highlight Holiday Lingerie Gift Ideas.

A Channel News London, December 16, I join anchor Cheryl Weedmark to discuss the importance of an expert bra fitting.

Town Crier, January 16, ‘Finding the Right Support Group’, writer Kelly Gadzala experiences the benefits of an expert bra-fitting with Liliana Mann, at Linea Intima’s Bayview Village location.  (Read the article)

LipstickLifestyle.com, January 23, ‘Over the Shoulder Bolder Holders’, Liliana Mann explains about bra-fittings and the benefits of wearing the right bra. Style highlights include the Marie Jo Cate bra.  (Read the article)

Until next time!

Liliana