September 2008

In This Issue

	What’s Instore
	Reader Reward
	Fall Lingerie Trends
	Newsworthy Notes

In Our Next Issue

	October is breast cancer awareness month.
	Mastectomy update: the latest technology, new products and shopping tips.

September is a BIG NEWS month.

WHAT’S INSTORE

Exclusive to Linea Intima in Canada

We’ve secured a limited quantity of the Eileen West nightgown worn by Angelina Jolie on the August 1st People magazine cover photo, with her twins.  It’s a perfect style for everyone.  Don’t miss this chance to get yours!

Avenue Road Store Gets a Makeover

Our flagship location is updated with a contemporary new look.  The interior concept mixes one part ‘french provence’ and two parts ‘modern art nouveau’.  We hope to be ready by September 16th and can’t wait to show you, so please stop by this month and see for yourself.

Linea Intima is Expanding

This month we will open our largest Linea Intima location to date, at 620 Richmond Street, on London, Ontario’s upscale ‘Richmond Row’.  I am pleased to share this exciting news with you as the new London store is the first step of our planned expansion in Ontario.

READER REWARD

To celebrate the new look of Avenue Road and the opening of our new London location, bring in this month’s Reader Reward coupon to receive 10% off any purchase during the month of September.

FALL LINGERIE TRENDS

Fashion runways and lifestyle trends inspire the look of lingerie this season.

From the Runways

Colour - adds instant impact to wardrobes this fall.
Look for luxe, saturated hues of purple, red and green as well as sophisticated neutrals such as grey, brown and navy.  Colour looks newest in tonal combinations such as light grey/charcoal or violet/purple.  Marie Jo’s Avero Collection is available in both lipstick red and moody grey.  Padded multiway bra, #010-0416.  Available in sizes 30-38 A-E, $122.  Panty, bikini and thong, sizes S-XL, $54 - $59.

Frills that Thrill – sexy, naughty but always nice!
This feminine feature graces tops, dresses, skirts and accessories this season.  Sydney Australia’s playful intimates brand, Pleasure State’s Cleopatra Collection, is enhanced with pretty, petite frills.  Balconnet bra, #231130.  Available in black/ivory, sizes 32-34 B-C, $139.  Panty, #341130, $99.  Thong, #371130, $89, both in sizes S-L.

Cheetah Prints – animal-inspired accents are on the prowl.
Statement making animal prints continue to stalk the runways season after season, in both traditional neutrals or fun fashion colour combos.  P.J. Salvage sleepwear in cotton/modal cheetah and zebra prints make interesting bed partners.  Forbidden Cheetah Collecton is available in mint/chocolate.  Cami and short set, #CHE-C-SS, sizes S-L, $109.  Pyjamas, #CHE-PLS-SP, sizes S-XL, $159.  Chemise, #CHE-CE sizes S-L, $89.

From the World Around Us

Fitness - is an important part of our active lifestyles.
In an Olympic year, athletic excellence is especially in the spotlight.  Marie Jo Intense Collection’s wire sports bras are designed with features such as protective, pressure-absorbing layers around underwires, (to comfortably minimize movement), shock-absorbing straps and hi-tech fabrics.  Each of three styles are designed for different levels of activity, such as skiing, golf or yoga; with two to three times more support than an ordinary bra.  The Action style was featured in our August back-to-school issue.  Energy #015-0027, available in natural, sizes 30-40 C-F, $125.  Zen #015-0039, available in natural and grey, sizes 30-40 C-E, $132.

Anti-aging – we can’t control aging, but, with a little help we can look our best at any age!
C.J. Grenier, Wacoal and Lejaby have come up with the BEST ultra discreet, support panties.  You’ll forget you have them on.  Lazer-cut edges, light control fabrics and double lined waistbands, create the ‘best behind’, with no annoying ‘overhang’.  You’ll look great going and coming! C.J Grenier, boy-leg shaper panty, #503.  Available in beige and black/white, sizes S-2XL, $42.

NEWSWORTHY NOTES

Best Health – September issue

‘Tech Support’ lingerie story highlights clever innovations and softer fabrics that are making a super-comfortable bra a reality.  I weigh in with advice about how to find the right bra and how to properly measure for your bra size.

Until next month!

Liliana