July 2008

In This Issue

	Reader Reward
	What’s Instore
	Lingerie Intervention
	It's Time For A Bra-Fitting When...
	Newsworthy Notes

In Our Next Issue

	Surprise Developments – teaching your daughter about the importance of a bra-fitting.
	Back To School – the newest lingerie styles with campus appeal.

JULY IS SHAPING UP TO BE A GREAT MONTH!

READER REWARD

Bring this month’s coupon into one of our four Linea Intima locations and receive 10% off any Shaper that you purchase during July.  Choose from a great selection of shape enhancing solutions to see you through the summer months and right into fall.

WHAT’S INSTORE

Our new Commando Collection ... Better than nothing!

This cheeky new collection of smartly designed undergarments is your everyday prescription to prevent against fatale fashion faux pas.  Savvy, simple solutions for lingerie dilemmas, that make you feel like you’re ‘going commando’ but you’re not!

Commando Slipology – Super slips slide on under clingy or sheer garments.  These next-to-nothing undercover agents have no waistband and are weighted at the bottom of the side seams so they don’t ride up.  Full-style with adjustable straps, $109 and Half-style, $60.  Available in true nude; sizes S/M or M/L.

Invisible Undies – These feel and look like nothing, but they’re better!  Cutting-edge underwear that is designed with invisible edges and a patented stretch fabric.
Girl Shorts (a hybrid boy-short/panty) are flatteringly designed to elongate your gams and grace your ‘cheeks’, $32.  Available in true nude.
Thongs prevent muffin tops and panty lines, $25.  Available in true nude and dark nude; both in sizes S/M (0-8) and M/L (8-14).

Matchsticks – Double stick tricks for smart chicks.  A purse-ready book of 50 clear double stick tape strips, $14.  Remember only YOU can prevent fashion fires.  Quickly fix peek-a-boo bra straps, bursting blouse buttons, fallen hems or tube top drop.

Takeouts – The better boob job®.  Silicone bra inserts are natural feeling, 100% silicone gel in polyurethane shells.  Adds a full cup size, $58 per pair.

Cleavage Cupcakes – Just like homemade™.  100% silicone gel bra inserts slide into place under your breast, then watch cups rise!  Clear in colour and real in feel, $55 per pair.

LINGERIE INTERVENTION

No-show solutions to wear under summer fashions

Warning...summer is the peak time for lingerie crimes!  Here are some tips to help ward off wardrobe evil and have a smooth ride all summer long.

Don’t buy white – it shows under pale or sheer clothing.  The perfect fade away shade is your skin colour or slightly darker.

Avoid bumpy edges – choose flat or laser-cut legs and waistbands that won’t press or ‘cut’ your flesh.

Streamline - avoid high-waisted panties and wide bra straps.  Look for more streamline lingerie styles this time of year, ones that follow the line of your clothes.

Make microfiber your friend - cotton isn’t the ultimate summer fabric anymore.  Today’s synthetics are ‘breathable’ and have a lovely lightweight feel.

Wear the right size - styles that are too loose (especially panties) cause puckers and tight ones cause indentations in your skin.

IT'S TIME FOR A BRA-FITTING WHEN...

• You can't wait to take your bra off!
• The wires hurt = the band is too small or the bra sits too low on your ribcage.
• The wires poke on the side = you need a larger band or cup size.
• The middle front rides up away from the body = the cups are too small.
• The shoulders hurt = you need more support or a style with wider or padded straps.
• Straps fall off the shoulders = they need to be tighter, have lost elasticity or your shoulders may be sloped, requiring a bra with straps that are closer together at the back.
• The band rides up = it's either too big or has lost elasticity.

NEWSWORTHY NOTES

Here’s a recap of our most recent media coverage

Look Good Feel Better magazine - 2008 issue inserted in May/June magazines.

I was so proud to take part in the story, ‘Body & Soul ... Under Cover’, about feel-good clothes and the power of visualization for women battling cancer.  The story includes photos highlighting self-confidence restoring mastectomy bras from Linea Intima as well as a sidebar entitled, ‘Supporting Role’, which includes my advice about the important first steps of a proper mastectomy bra-fitting.  You can see the magazine online by going to http://lookgoodfeelbetter.v1.myvirtualpaper.com/magazine/2008042401/en/.  The article is on page # 42.

LouLou.com TV - June

LouLou’s Toronto fashion editor Afiya Francisco drops by our Bayview location to learn everything there is to know about bras.  I explain the benefits of an expert bra-fitting and the difference the right bra makes; what to look for in a properly fitted bra and how to know when it’s time for a bra-fitting.  I also explain what a bra wardrobe is and why you should have one plus how to care for delicate lingerie.  You can see the video segment on the LouLou magazine website.

Until next month!

Liliana