June 2008

In This Issue

	Reader Reward
	Swimwear Solutions
	What's Instore
	Bathing Suit Care Tips
	How To Buy The Perfect Bathing Suit
	Newsworthy Notes
	Underworld Factoid

In Our Next Issue

	It's time for a bra-fitting when...
	Lingerie intervention...no-show solutions to wear under summer fashions

June is swimwear month at Linea Intima

READER REWARD

Get ready to make a splash this summer with our June Reader Reward.  Clip the coupon and bring it into one of our four Linea Intima locations to receive 10% off any swimwear purchase this month.  The perfect bathing suit is waiting to meet you!

SWIMWEAR SOLUTIONS

Banish bathing suit phobias with the perfect style for your figure.

At Linea Intima, our swimwear collection is focused on the three F’s...functional, fashionable and figure-flattering, with the majority of our styles being one-piece designs selected to enhance hard-to-fit figures, in other words, ‘real’ women!  We source the best swimwear brands from around the world to find suits that support and flatter larger busts, address tummy concerns and offer moderate coverage that’s still stylish yet comfortable.  Fabrics that feature a high lycra content are an important feature which improves the fit of our suits and makes them long-wearing.

WHAT'S INSTORE

Come in and ‘sea’ our new summer swimwear collection.

German designer Maryan Mehlhorn is the creative genius behind the brand bearing her name and the number one selling swimwear brand in Europe.  For fifty years the company has been renowned for sophisticated luxury and its hallmark perfect fit, achieved through high quality fabrications.  The key to the brand’s success is a bra size system for swimwear, that has led to an international standard of highest quality.  Available in sizes 6-18 and cup sizes A-F.

Israeli brand Gottex, is created in a country where beachwear is a wardrobe staple.  World renowned, the brand offers elegant, colourful swimwear that is designed to flatter a woman’s figure.  Gottex bathing suits marry fashion with function and feature innovative technical execution combined with fashion runway influenced detailing.  Available in sizes 6-18.

For over 65 years, Israeli brand Diva’s design direction has been focused on fashion, fit, function, elegance and a high level of taste, which enables every woman to find her perfect suit.  Featured in Sports Illustrated’s swimsuit edition, the contemporary styling combines subtle daring and luxe fabrics, making Diva bathing suits a hit at poolside.  Available in sizes 6-14 and select styles in cup sizes B-E.

BATHING SUIT CARE TIPS

Help your swimsuit look and fit better, longer with these important tips.

1. Avoid getting sunscreen on fabrics.
2. Gently wash after every wear in a detergent such as Forever New to remove chlorine, sand, sun and perspiration.
3. Let air dry out of the sun.
4. Like a bra, your swimsuit will last longer and fit better if you alternate suits, giving each a chance to come back into shape.

HOW TO BUY THE PERFECT BATHING SUIT

Set the stage... In other words, give yourself every advantage to look and feel your best the day you go shopping.  Apply sunless tanner, prep your ‘privates’, do your hair and makeup.  If you arrive in a positive mood you’ll be able to concentrate on the assets of each bathing suit not your god-given assets!

Don’t rush... Relax, allow yourself enough time (minimum ½ hour) to spend on this important task.

Keep an open mind... Try not to arrive with any preconceived ideas.  Let the fitting expert suggest the best size, style and colour.  Often women are surprised by a suit they would never have selected themselves.

Go it alone... Bathing suit shopping, when done right, requires your full concentration.  It’s difficult to stay focused on your needs if you’re being distracted by a friend.  (Unless you have someone whose opinion you totally trust and you can rely on their guidance).

Think of buying jeans... It’s always best to buy a suit that’s a little snug.  Given the elements such as hot weather, body heat and water, bathing suit fabric will always stretch a little.

NEWSWORTHY NOTES

Here's a recap of our most recent media coverage

National Post – April 26

Retail Therapy columnist Nathalie Atkinson’s bridal Must Have’s for the season included our new Classy Bride It’s All About Me zipped hoody, cake-print boyfriend tank and pajama pants.

Rogers Daytime York Region – May 6

I joined co-hosts Jacqueline and George to discuss the benefits of an expert bra-fitting, including the health benefits.  We also chatted about the recent 100th anniversary of the bra and my 5 S’s in a bra wardrobe.  The program airs daily at 11:00am with repeats at 4:00pm and 11:00pm.

Metro newspaper - May 9

‘Mother’s Day Gift Guide: Sweet Treats’ featured our new Do Not Disturb lavender spa cream as a perfect gift for Mom.

UNDERWORLD FACTOID

Contrary to misconception, the life span of your fine lingerie and swimwear is extended by washing more frequently.  Gentle hand laundering improves fabric strength and shape retention.

Until next month!

Liliana