May is all about MOM!
This is the month when we thank our mothers for everything they do to make our
world a better place. To everyone celebrating the love and support of a
mother, enjoy!
MAY IS BREAST CANCER MONTH AT LINEA INTIMA
We are conscious of this important cause year round, but twice a year focus our efforts to raise funds in support of
The Breast Cancer Society of Canada. The BCSC (www.bcsc.ca) is a wonderful
organization that funds vital research and works to increase awareness about
this disease. During the month of
May Linea Intima will donate $1.00 for every bra purchased. It's the
perfect time of year for a bra-fitting and a new bra to support you, when you
support Breast Cancer!
WHAT'S INSTORE
Hanky Panky Tanks ... more than just thongs!
Hanky Panky fans, you're going to LOVE the latest addition to the Hanky Panky line and so will Mom.
The Concealer: Like its makeup counterpart, this undercover agent
smoothes your lines and, like an extra layer of skin, gives coverage under
see-through fashions. Spaghetti strap and tank styles, available in nude
and black, $34. Also, check out sweet girlie Camis, $58-92; retro-inspired
Hot Pants, $46-48 and sheer mesh Chemise, $78. Each available in assorted
fashion shades, sizes S-XL.
MOTHER'S DAY GIFT IDEA
Indulge her with the gift of time ... NEW Do Not Disturb® Collection
Create a customized one-of-a-kind gift package based around the healing
and relaxing properties of lavender, in a unique new line of home spa
products called Do Not Disturb®. Made of the highest level of ingredients
infused with the purest essential oils of lavender, the aroma of the collection
is calming, gentle and relaxing. The colour scheme of lavender and cocoa is sophisticated and soothing.
An oasis of relaxation begins with a selection of
luxurious spa creams, lotions and scrubs together with fragrant, clean burning
soya candles in attractive, re-useable tins. Add pretty lavender or cocoa
coloured lingerie to complete this luxe gift any Mom will love. Do Not
Disturb® price range, $11.50-$109.
MAY READER REWARD
Shop for Mom or for yourself and reap the benefits with this month's Reader Reward. Click here to print the Reader Reward coupon and bring it into one of our four locations to receive $10 off any purchase over $150 during the month of May.
NEWSWORTHY NOTES
Steven and Chris/CBC – Thursday April 10
I can't tell you how much fun I had as a guest on this exciting new show with former Designer Guys, Steven Sabados and Chris Hyndman. I demonstrated the dramatic difference the right bra can make on two different models and we discussed the benefits of my “5 S's” that make up a bra wardrobe: smooth, seamed, strapless, sports and sexy. FYI, the show airs daily at 2:00pm. If you missed it, here's a link to my segment.
Sweetspot Ask an Expert – Tuesday, April 15
Checkout sweetspot.ca archives to see my answer to the question: “I recently bought a relatively expensive bra and the under-wire has popped out! What can I do to fix it?” (Read the article)
Until next month!

Liliana
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