April 2008

In This Issue

	What's Instore
	Life's Big Events - Shop for the Perfect Dress
	Reader Reward
	Underworld Factoid
	Newsworthy Notes

In Our Next Issue

	May is Breast Cancer month at Linea Intima.
	Unique Mother's Day Gifts: NEW Do Not Disturb!

Spring is in the air and with it comes the fun and excitement of life's big events, such as weddings, showers and graduations.  Congratulations to anyone who is planning or attending a celebration in honour of a special occasion this season...enjoy!

WHAT'S INSTORE

Exclusively at Linea Intima, NEW 'It's All About Me' Bridal Collection.

Bridal shower gifts with style from Classy Bride.  Swarovski crystal embellished 'blushing bride' thong and cami, 'It's All About Me' hoody plus wedding cake print pyjama pants and 'bride to be' boyfriend tank.  Gift bridal attendants with 'bridesmaids' sweats, perfect to wear to the spa or salon for pre-wedding prep appointments.  Available in white, black, pink or blue, sizes S-XL.  Prices range from $100 to $200.

LIFE'S BIG EVENTS - SHOP FOR THE PERFECT DRESS

It begins with the right bra!

So many times women bring in a new dress to find a bra to wear with it, only to discover the bra that works with the dress isn't the right bra for their figure.  Avoid disappointment and learn to dress from the inside out!  (This is a good rule of thumb anytime.)  Shop for the perfect special occasion bra that suits your body's needs before you shop for a dress.  Not only is it the key to selecting the right style of dress, you might even buy a different size!  You'll be all set to find the dress of your dreams when you take along the correct bra and shoes with your preferred heel height.

How about a bridal bra-fitting party?  Plan a special day with your bridesmaids and organize a personalized bra-fitting for everyone followed by a yummy lunch or tea.  A fun way for the girls to get together and look after their girls!

APRIL READER REWARD

Get set to shop for your special occasion bra (or any bra) with this month's Reader Reward.  Click here to print the Reader Reward coupon and bring it into one of our four locations to receive one extra stamp per Bra Club Card with your purchase during April.  (You'll be a step closer to that FREE one!)

UNDERWORLD FACTOID

A picture's worth a thousand words.  See yourself as others see you.

Here's a simple tip to help you avoid selecting the wrong style when shopping for an important outfit.  Look at photos from past events to help you see what was flattering (and what wasn't!)  Often we look in the mirror and only focus on our hair and face.  Get the 'big' picture and see and what really works best for you.

NEWSWORTHY NOTES

L'Oreal Fashion Week - March 17-22

We were part of this exciting fashion event at Nathan Phillips Square.  Linea Intima ads, in partnership with Empreinte and Lise Charmel Group, were seen numerous times each day on the Fashion Week 'big' screen. We've archived the ad on our website (View the ad).

Active Adult Magazine – March/April issue, 'Get Fitted' by writer Laura Budd

Laura highlights her bra-fitting experience at our Unionville store and the expert service she enjoyed from Karen.  The story also includes a number of bra-fitting facts and tips from the Linea Intima website.
(Read the article)

Toronto Town Crier – April 2008, Spring fashion trend story, 'Only the Bare Essentials for Lingerie' by writer Kelly Gadzala

Features my insight on the relationship between runway trends and lingerie trends and of course the importance of a professional bra-fitting!  (Read the article)

Until next month!

Liliana