March 2008

In This Issue

	March Reader Reward
	Spring Cleaning: Update Your Bra Wardrobe
	What's Instore
	Spring Trends: From Runway to Lingerie
	Newsworthy Notes

In Our Next Issue

	Life's Big Events: Look your best in that special dress; tips for graduates, brides, bridal attendants and wedding guests.
	Bride's Best: Pretty presents for the 'personal' shower.  Plus, how about a bra fitting for your wedding party?  Why not make it a party!

Happy Spring Break everyone.  Once March arrives, it's only a matter of time before we'll be saying good-bye to winter and hello to spring.  And, it can't come fast enough for me!

MARCH READER REWARD

We know this time of year you're busy making plans for Spring Break, so we want to give you a 'break' that will help out with your lingerie shopping this month.  Click here to print the Reader Reward coupon and bring it into one of our four locations on March 11, 12 or 13 and save the PST/GST on anything you purchase, just in time for your getaway.

SPRING CLEANING: UPDATE YOUR BRA WARDROBE

Get a lift with a gorgeous new bra and help give a lift to someone else!

Before you set out to update your spring wardrobe, first take inventory of your bras. Our bodies change, so try each one on, noting what fits and what doesn’t. A bra that was comfortable and supportive last season may not be this season. Discard the ones no one should see! Freshly launder gently used bras and during the month of March, bring them into any Linea Intima location to receive $5 off the purchase of a new bra. We’ll donate your old one to a local women’s shelter.

WHAT'S INSTORE

Embrace A Fresh Pair: as featured on Sweetspot.ca

The hot new, on-the-go lingerie refresher. 

Gentle soap leaf infused with fresh pear undertones created for hand washing your delicate undergarments.

 Dissolves quickly, rinses easily.

 20 soap leaves, $7.50.

SPRING TRENDS: FROM RUNWAY TO LINGERIE

The newest fashion trends are translated into the season's prettiest lingerie.

SHEERNESS dominates the spring catwalks.  Antinéa's "Parfum Lotus" bra offers sexy sheerness without sacrificing support.  Available in jade/lime citrus, sizes 32-36 A,B,C, $249.

GARDEN PARTY FLORALS pop up everywhere and on everything, including Simone Perele's "Paradis" Collection.  A bouquet of floral appliqué in pretty shades of pink.  Bra, sizes 34-38 C,D,E, $149; Panties in Boyleg, Bikini and Thong, sizes S-XL, $83-$109.

CRAYOLA COLOURS paint a bright picture this season.  Prima Dona's "Fifth Avenue" Collection features happy hues in playful turquoise, red and orange.  Plunge Bra, sizes 30-40 D, $184; E,F $192; Full Cup, sizes 32-44 D,E,F,G $194.

EXOTIC prints are on the prowl.  Canat ruffled, empire chemise and matching thong in animal print georgette is a pretty example of this jungle-inspired trend.  Available in eggplant, sizes S-L, $149.

NEWSWORTHY NOTES

Fashion Magazine – February 2008

'Under Statements...the most mentionable unmentionables across Canada'.  Linea Intima is featured in a round-up of the top lingerie sources in the country.  The writer profiles me as someone who 'ceaselessly reveals the mistakes women commonly make and the easy solutions that will make us more comfortable'.  (Read the article)

CTV.CA – February 2008

'Hasty V-Day shoppers spend more to avoid conflict'.  The dilemma faced by last minute shoppers is investigated by a CTV writer.  She quotes me as saying, "feelings of guilt often prompt shoppers, most often men, into spending over budget".  I highlight what type of gifts generally indicate that they were purchased under time constraints.  (Read the article)

Until next month!

Liliana