February 2008

In This Issue

	February Reader Reward
	Valentine's Day: Get What You Give
	What's Instore
	Escape From The Cold In Style
	Newsworthy Notes

In Our Next Issue

	Spring fashion and lingerie trends
	Spring cleaning your lingerie drawer

Happy Valentine's Day ... Love is in the air and lingerie is on everyone's mind and if it's not, it should be!  Enjoy and treasure your loved ones and celebrate that love during this special month.

FEBRUARY READER REWARD

This month we’re sending you a heartfelt THANKS for reading our Newsletter.  Click here to print the Reader Reward coupon and bring it into one of our four locations to save the GST/PST on all red lingerie during the month of "love".

VALENTINE'S DAY: GET WHAT YOU GIVE

Celebrate your best Valentine's Day ever.  Giving the right hints will help him buy the perfect gift you'll both love.

This time of year there are lots of reminders out there to get him in the Valentine's shopping mood, but rule #1, Don't assume anything!  Here's a checklist of the hints that will have him lingerie shopping like a pro:

1. Be specific - Most guys are not great listeners so don’t be vague; specify the item, colour and size.
2. Demonstrate – Don't confuse him with lingerie lingo; use show-and-tell to explain exactly what you're looking for, "this is a balcony bra", "this is a thong". (Note: they'll love the show-and-tell and learning is always easier if you're having fun!)
3. Make it easy – Write a list, pass along pictures or brochures and clip the store's business card to it.
4. Repetition – Repeat steps above as necessary to help him get the message.
5. Positive reinforcement – Set the stage for next year, this year.  Don't be upset if he varies from the list.  Respecting his choice is the best way to encourage future gifts.
6. Try not to exchange – Exchange only if you absolutely have to, then do your best to find something similar to what he selected.

If all of the above fail to get him in the mood there's always Plan B: forget the hinting altogether and select something yourself, saving him the time and trauma.  This way he only has the card to buy and you'll both be happy!

Valentine's Day tip: Love starts from within, so don't forget to buy something to treat the most important person in your life...You!

WHAT'S INSTORE

Get his heart pounding, with these sweet treats.

Pictured: Christine cherry silk and Chantilly lace chemise, in sizes XS-XL, $245.		Pictured: Betsey Johnson poly/satin polka dot cami and tap pant, in sizes S-L, $85.

ESCAPE FROM THE COLD IN STYLE

If a warm weather getaway is on your horizon, check out my favourite travel lingerie tips.

1. I like travel-friendly cotton fabrics best and especially knits, because they're lightweight, cool and easy to pack.

2. I love Nanso and always take along the newest style from this clever Finnish line.  Multi-tasking fashions in simple designs and bold colours, work hard while you play; for sleeping, lounging or as a beach coverup.  They pack small, don't wrinkle and are easy care.  Tank style ankle or knee-length chemise and 2pc tunic/pant, in sizes S-XL, $98-$149.
3. If space is tight, I can count on 'invisible' microfibre panties in bikini or brief styles.  A black and nude pair will see you through and won't show through!  Wash them at night and they're dry by morning.  Breathable comfort from Lejaby and Chantelle, in sizes S-2XL, $30-$45.
4. When I want to spice things up on a relaxing getaway, I tuck a colourful pair of Hanky Panky thongs in my bag...so tiny they'll also fit in your purse or pocket in a pinch.  One size, 30 colours, $22.
5. I never leave home without a travel-size Forever New to care for my delicates.  Plus, it's great for swimwear too.  150ml, $4.99.

NEWSWORTHY NOTES

January was a banner month for media coverage!

Daytime Toronto/Rogers Television – Monday January 21, 2008

'Bra-fitting Basics'.  If you missed this show, hopefully you'll catch a re-run.  The program airs daily at 11am, 4pm and 11pm.  I chatted with host Carla Bosacki and explained how to know if the bra you're wearing doesn't fit properly and discussed the advantages of an expert bra-fitting.

Wish.ca – January 2008

Read my Spring 2008 lingerie colour and new bra technology forecasts plus my list of lingerie drawer essentials.  (Read the article)

Sweetspot.ca: Ask an Expert – Tuesday January 29, 2008

I give advice to a reader who finds the lace on her bra scratchy and uncomfortable.  (Read the article)

North of the City Magazine - Wedding Edition
January/February 2008

'Lingerie...undergarments play a supporting role on your wedding day'.  A comprehensive look at bridal lingerie, features our Linea Intima Unionville location and bridal lingerie tips from yours truly.  (Read the article)

Until next month!

Liliana